Your company, a white goods manufacturer (primarily major kitchen appliances) based in the U.S. has decided to pursue international expansion opportunities in sub-Saharan Africa.
Your company, a white goods manufacturer (primarily major kitchen appliances) based in the U.S. has decided to pursue international expansion opportunities in sub-Saharan Africa. In order to achieve Economies of Scale, your strategy is to limit local adaptation. **Adaptation to local customs will be essential.
Compare 2 *specific* sub-Saharan African countries and prepare an Executive Summary that features aspects of the product where standardization will simply not be possible and adaptation to local customs will be essential.
Website for reference: http://globaledge.msu.edu/
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