Marketing Communication and Brand Strategy
Single spaced – Develop a minimum 700-word branding strategy and marketing communication plan in Microsoft® Word. This document should address at least 5 elements of the Situational Analysis and the Product, Place/Distribution, Promotion, and Price Strategies (modified below) sections of the marketing plan (from the Situational Analysis and the Product, Place/Distribution, Promotion, and Price Strategies lists below). The five elements you select should only come from the options provided below. You must also, include a measurement of customer loyalty and retention in your strategy document. You may include more than the minimum to provide clarity and coherence to your document.
Situational Analysis (select two items)
Vision , Mission, Strategic objectives, Values
Strengths/Weaknesses
Competitor’s Strengths/Weaknesses
Market Segments
Product, Place/Distribution, Promotion, and Price Strategies (select three items):
Creating a Brand Image
Maintaining Brand Image
Branding Concerns
Promotion/Integrated Marketing Communication
Advertising Strategy/Objectives
Push and Pull
Media Strategy
Advertising Execution
Public Relations/Strategies
Your assignment should contain the exact topics selected by you in the assignment, with each assignment topic you selected, being a titled section of your paper. Thanks.
Note: Charts/graphs/tables do not count toward the word count.
The plan will be a continuation of your global or multi-regional business you chose in Week 1. I CHOSE POSHMARK This will be incorporated into your overall marketing plan for Week 6.
Format your assignment according to APA guidelines.
Submit your assignment.
Grading Guide: Marketing Communication and Brand Strategy Grading Guide
Resources:
Center for Writing Excellence
Reference and Citation Generator
Grammar and Writing Guides
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