Larry Keeley Innovation Type Analysis

Larry Keeley and his colleagues argue that customer offerings that incorporate multiple types across the Ten Type framework are frequently more successful than offerings that incorporate a single type or types that are clustered toward the center of the framework (see attached “Page 103” for further explanation and a visual comparison of successful and unsuccessful initiatives).

Using the modified template based upon the Keeley internal Ten Type analysis framework, complete the following:

1. Provide an identification and assessment of two of a company’s successful and two of a company’s unsuccessful product, product line, and/or major service offerings using the Ten Type framework. Please “check” or highlight the individual Ten Type boxes that apply to each offering.

2. Provide a brief description and evaluation of each successful offering (two pages EACH). Explain how and why the offerings have been successful. How have the innovation types that you identified contributed to that success?

3. Provide a brief description and evaluation of each unsuccessful offering (two pages EACH). Explain how and why these company offerings proved unsuccessful. Use the Ten Type framework to help explain this.

Collepals.com Plagiarism Free Papers

Are you looking for custom essay writing service or even dissertation writing services? Just request for our write my paper service, and we'll match you with the best essay writer in your subject! With an exceptional team of professional academic experts in a wide range of subjects, we can guarantee you an unrivaled quality of custom-written papers.

Get ZERO PLAGIARISM, HUMAN WRITTEN ESSAYS

Why Hire Collepals.com writers to do your paper?

Quality- We are experienced and have access to ample research materials.

We write plagiarism Free Content

Confidential- We never share or sell your personal information to third parties.

Support-Chat with us today! We are always waiting to answer all your questions.