Unit VII Essay
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Get it written →Unit VII Essay
Weight: 12% of course grade
Grading Rubric
Due: Tuesday, 09/17/2019 11:59 PM (CST)
Instructions
Marketing Plan: Part III
Throughout this course, you have been compiling a comprehensive marketing plan using one of the product/service scenarios listed in the Unit II assignment. (Note: You should have been using the same scenario for Parts I–III.)
This unit’s submission should consist of the items listed below.
Product
This section of the marketing plan should include a description of the products and services offered to the consumer. Remember that this product section should also identify services, warranties, and installation features. Additionally, brand, logo, and other identifying characteristics should be discussed in this section as they encompass part of the product offering.
Examine whether your company has a competitive advantage relative to its product offering (i.e., only address the product here).
Place
This section of the marketing plan should explain
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