Dot Image Choose one type of media
Choose one type of media professional (e.g., print journalists, television journalists, advertising professionals, public relations professionals, television and film writers, and direct mail marketers) and discuss expectations for their behavior within a profession. For example, what are the ethical expectations for a journalist? Is it the same ethical expectation as for a public relations professional?
In general, do you believe these media professionals behave ethically? Why is it important that they do and what happens when they do not behave ethically?
Develop a 3-paragraph journal entry, use multiple arguments to earn a “Distinguished” mark. Be sure to support your analysis with sources (I offered a few in our weekly announcement, plus you should always use your textbook). Supporting your position helps you establish credibility, and substantiates it with reliable sources. Please be sure to proofread carefully.
This is a good outline to follow:
- First paragraph: discuss ethical expectations for a media professional’s behavior within your chosen media field. A strong paragraph should contain a topic sentence, a few sentences to offer support for that topic sentence, and final sentence to bring the paragraph to close. Here you should integrate your course resources – support your position with evidence!
- Second paragraph: discuss your personal opinions about whether or not, in general, these professionals behave ethically in their field. Develop a strong topic sentence that clearly names the impact, and then use specific examples from current or past stories to further examine and explain that impact.
- Third paragraph: conclude your Journal entry by stating why is it important that media professionals behave ethically, and what happens when they do not. Make connections between your first and second paragraphs. Develop a strong topic sentence that clearly names the impact, and then use examples to further examine and explain that impact.
Provide in-text citations and references for any sources used.
For additional details, please refer to the Media Ethics Journal Guidelines and Rubric document in the Assignment Guidelines and Rubrics section of the course.
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