April 8, 2021

Where are they right now in the market?

Supporting Lectures:

Review the following lecture:

Mission and Vision

Discussion Questions

Before beginning work on this discussion forum, please review the link “Doing Discussion Questions Right” and any specific instructions for this topic.

Before the end of the week, begin commenting on at least two of your classmates’ responses. You can ask technical questions or respond generally to the overall experience. Be objective, clear, and concise. Always use constructive language, even in criticism, to work toward the goal of positive progress. Submit your responses in the Discussion Area.

Introduction:

The mission and vision statements are important elements in the strategic planning process. Without having an understanding of where an organization is in the marketplace, it is challenging to align itself competitively into the future.

In this discussion, you will explore the mission and vision statements of healthcare organizations in your community. Likewise, you will use the information gleaned from this week to develop an original mission statement and vision statement for a hypothetical healthcare organization that you intend to introduce into a specific marketplace. Finally, in an effort to apply the objectives from this week into your professional career, you will develop a personal mission statement.

Tasks:

After researching two similar healthcare organizations in a specific geographic location, discuss the similarities and differences between their mission and vision statements.

Develop a mission statement and vision statement for a hypothetical healthcare organization that you aim to develop in your community.

Develop a personal mission statement that includes your core values, academic and professional goals, strengths, and dreams for your future.

To support your work, use your course and textbook readings and also use the South University Online Library. As in all assignments, cite your sources in your work and provide references for the citations in APA format.

Your initial posting should be addressed at 500–1,000 words as noted in the attached PDF. Submit your document to this Discussion Area by the due date assigned. Be sure to cite your sources using APA format.

Mission and Vision

“I have a dream.” Those are the famous words spoken by the renowned American civil rights activist, Dr. Martin Luther King, Jr. Without a dream and vision for the future, there can be no growth. The same principle applies to strategic planning with the development of the mission and vision statements of an organization.

An organization’s mission and vision statements are important in strategic planning. Without having an understanding of where an organization is now, and where the organization desires to go in the future, there is minimal opportunity for growth. This is why it is important to have a mission statement and a vision statement.

Oftentimes, the mission statement is mistaken for the vision statement. However, they are different. The mission statement is a reflection of the organization’s current market position, while a vision statement is a reflection of the organization’s future market position. The mission statement communicates what an organization is doing today, while the vision statement communicates what an organization will be doing in the future.

The mission statement helps identify the customers and markets, the primary services provided, the geographical area included in the provision of services, the philosophy of the organization and an understanding of its values, the organization’s self-perception of its market strength, and finally, the public’s perception of the organization.

The vision statement helps identify where the organization should be in the future. Most commonly, the vision of an organization encompasses five to ten years into the future. Considering a mission statement is a snapshot of where the organization currently is in the marketplace, this statement is seldom amended. However, considering a vision statement is an anticipation of where the organization will be in the future, this statement is amended oftentimes during the strategic planning process.

Elements of Mission and Vision Statement

Displays a media that presents the key elements of an effective mission and vision statement of an organization.

An effective mission statement effectively communicates the commitment of an organization. The mission statement answers the following questions: