What will you include in this landing page?

search Engine Optimization or SEO is the process of maximizing the number of visitors to a particular website by ensuring that the site appears high on the list of results returned by a search engine like Google. Keywords drive targeted web traffic to your business. Using the right keywords can skyrocket your online traffic and sales, as you will see in the simulation.

If you want your website to get traffic from Google or other search engines, you need to make sure that your website contains content created around the right keywords. That means you should be using words that your potential audience is already using while looking for similar products or services online.

The best way to discover these keywords is to use Google’s auto suggested keywords as a base to create content for your website. By creating content around these popular keywords, you are readily giving great value to your website visitors and in return Google will reward your website with higher rankings which increases traffic.

There are many tools to maximize key word searches. The following is an excellent one that you may find useful: Google Keyword Planner: https://adwords.google.com/KeywordPlanner To use this tool you will need to create a free account to log in, or you may use your existing Gmail account if you have one. For more information on getting keyword ideas from the Google Keyword Planner, please visit this “help” site and watch the video: https://support.google.com/google-ads/answer/7337243?visit_id=637350000791805406-3165085826&rd=1

Instructions

In this activity you will search for keywords. There are two parts to this activity. First you will work select a product and a list a minimum of 10 key words. Then you will create written responses to the questions below.

Part 1: Key Words

You choose keywords that you could use to sell any other product. There are no incorrect keywords; however, the purpose is to drive business to your website and ultimately increase an organization’s profit.

Part 2: Written Responses

Answer the following questions. Write your answers in complete sentences. Provide support your answers.

What product are you selling online?

What keywords did you choose to better market your product?

Analyze your choice of keywords. What makes these keywords the best choice?

What results do you want? What landing page do you want to send searchers to when using these keywords? For example, would you choose one specific brand page or a page that contains multiple brands for this product?

Imagine you are writing content for your landing page. What will you include in this landing page? How will you include the keyword(s) in this content?

Using the Google Keyword Planner, how competitive are your keywords?