What are your assumptions and considerations that led you to this decision?
Please read Exercise 4(pdf) carefully, use exercise 4 to finish EXERCISE 4 excel!!!
after you finish the excel, answer the following question
1. What are your projected sales and profits at the skimming and penetration prices?
2. What are your breakeven points for the skimming and penetration prices?
3. What decision do you make, skimming or penetration? Why?
4. What are your assumptions and considerations that led you to this decision?
5. What additional information would you like to know to make a more informed
decision?
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