What about the products you feel you were tricked into purchasing because of a “marketing ploy”?
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Everything we purchase is satisfying a need. If we look at Maslow’s Hierarchy of needs, products can be repositioned so that they take on new characteristics. Diet Pepsi becomes a product that satisfies social needs rather than physiological needs. So you have to ask yourself what need was satisfied when you purchased the latest technology product or a $200 pair of Nikes or a can of Vermont air? Is there anything you might have purchased that you became disenchanted with? What about the products you feel you were tricked into purchasing because of a “marketing ploy”? Caveat Emptor!
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