Provide a summary of the key actions taken by each company along with the final outcomes.

Benjamin Franklin once said there were only two things certain in life: death and taxes. It seems we can easily add a third – CHANGE. From a business perspective, the willingness or unwillingness to change can have both short and long term effects on the business. In the best case scenario, the business sees the need for change, is open to it, learns how to properly implement it, and is successful. In the worse case scenario, the business either doesn’t recognize the need for change, resists it, or simply does not implement it properly, resulting in the demise of the company.

For this assignment, you will watch two videos: “The Fall of Sears” and “The History of Netflix” As you can imagine, one tells the story of a company that failed to change, and the other tells the story of a company that responded to change.

Provide a brief history of both Sears and Netflix – be sure to highlight key events (both positive and negative) that dramatically impacted each organization along the way.

Describe the internal and external factors each company faced along with the specific change they needed to make. Use your text or other credible sources to provide a formal definition of the type of influences each company faced.

Describe any barriers or resistance to change that each company experienced. Use your text or other credible sources to provide a formal definition of the types of barriers or resistance each company faced.

Compare and contrast each company’s reaction to the primary change they faced. Include a summary of how the leader of each company dealt with the change and what the final impact was on the organization; include your own thoughts and opinions regarding what you feel each leader to right and wrong.

Pretend you were the leader of each company, explain what you would have done differently to ensure the continued success of the business.

Provide a summary of the key actions taken by each company along with the final outcomes.