least two of the assigned essays as part of your analysis
Objectives:
• To practice close reading of a visual text using the semiotic method discussed in our textbook Signs of Life.
• To also apply the concepts from the assigned readings to your analysis of an advertisement.
• To effectively organize an essay (thesis statement, focused paragraphs, introduction, conclusion) that forwards an argument using effective support and logical reasoning.
Assignment: This assignment asks you to study advertising’s exploitation of environmentalism in order to sell products. (ive attached the water bottle image) Specifically, you are asked to select and examine the various ways advertising invokes environmental values and natural imagery. The assigned readings will help us to conduct a semiotic analysis of these ads–what do the images represented in the ad(s) suggest to you about the American culture at large or a specific segment of our culture? And to what extent can you identify and apply the techniques discussed in the readings to your ad analysis The one restriction is that you use CURRENT “green” advertisements. Cleaning products, hybrid automobiles, even some travel ads are just a few to consider.
• Select a set of Advertisements (1-2) (Most students use one) that employ concepts from the readings and then in a 900-1000 word essay address one of the following prompts:
• NOTE: Your essay must reference (in a thoughtful way) at least two to three of the assigned readings from Signs of Life and include a works cited page.( the 2 reading attached
• (1)Julia B. Corbett’s “A Faint Green Sell: Advertising and the Natural World (235)
• (2) Steve McKevitt’s “Everything Now” (143)
Option I:
• Study one issue of a current travel magazine, focusing on the advertising. To what extent is nature presented as “sublime” or as backdrop? (again, you are using Corbett here). Use your observations to demonstrate, refute, complicate the idea that presenting nature as “unproblematic” can have a dangerous effect on our environmental consciousness. You should cite at least two of the assigned essays as part of your analysis and include specific visual details from the magazine.
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