Fluent writing style. Grammar and spelling accurate.
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Excellent/exemplary/exceeding high standard
Provided a concise summary of the findings of all sections of the report. Findings for all important factors were provided in the summary. Evaluation of implication demonstrates strong understanding of macro environmental risks and opportunities.
Background information on the company demonstrates ability to research and synthesize information into a clear and concise exposition of knowledge. Scope of the report clearly and concisely articulated. Clearly identifies key issues relevant to the MNE’s external environment including a full well considered discussion.
The political / legal, economic, socio-cultural / ethical, technology, environmental section presented relevant data and drew clear, insightful connections to key concepts/theory. Evaluation of the data in relation to the country analysed clearly outlined relevant implications for the chosen firm. Evidence of research using a wide range of authentic, current and relevant data sources (eg CIA, WTO, Economist, Transparency International and beyond). Conveys information concisely. No unnecessary content.
Organisation and presentation was of an excellent standard. Presentation follows guidelines.
Fluent writing style. Grammar and spelling accurate.
Consistent and sustained acknowledgement of sources of information and data throughout report. Excellent referencing with majority of citations correctly adhering to APA method. Comprehensive reference list.
Wide variety of up to date, authentic and appropriate sources used in appropriate context
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