Explain how their mission and vison statement support their strategic approach.

Option #1: Strategy Approaches – Amazon

Understanding a lot about a company before pursuing a career with that company or looking to advance within that company is very important. Research is required for this.

Choose a company with which you are familiar. It can be the company you work for, that someone you know works for, or a company with which you have done business.

In a three- to four-page paper, address the following:

Analyze the company’s strategic approach and why it works for them

Low Cost?

Broad Differentiation?

Focused Low Cost?

Focused Differentiation?

Best Cost Provider?

Determine what level of manager made the decisions about their strategic approach

Explain how they differentiate themselves from their competition

Describe their competitive advantage and whether or not it is sustainable

Explain how their mission and vison statement support their strategic approach.

The length and formatting requirements include:

Three to four pages in length, not including cover and reference pages. Include a cover page, section headers, an introduction, a conclusion, and a reference page.

Formatted according to the CSU-Global Guide to Writing & APA (Links to an external site.).

Cite a minimum of three sources, two of which should be academic peer-reviewed scholarly sources to support your positions, claims, and observations, in addition to your textbook. The CSU-Global library is a great place to find these resources.

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