In the Mimic Intro Simulation, you will create a Search Engine Marketing (SEM) Campaign. Search Engine Marketing goes by the acronym SEM. You might ask, “What exactly is SEM?” Search Engine Marketing encompasses many new terms – terms that are not used in traditional marketing. In today’s contemporary marketing environment, where the Internet rules, it is important to become familiar with SEM concepts and terminology. This assignment will help you become familiar with SEM.
Imagine you are a senior manager for brick and mortar chain. The company wishes to start an internet marketing campaign. You need to learn more about SEM and present your findings to the other senior level management. You must introduce this audience to the concept of Search Engine Marketing and its use as a tool to build competitive advantage.
Conduct a Google search on SEM. In approximately 2 pages in length report to the executive board, summarize your findings. Your report should include, but is not limited to, the following points:
Introduce the concept of SEM, its definition, purpose, and uses.
Present key terminology associated with SEM. (Identify a minimum of three key terms.)
Discuss the value of SEM.
Explain how SEM optimizes marketing campaigns.
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