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April 8, 2021

Explain how one of these companies use BI to remain competitive

Read Case #8 – “Mining the Data Warehouse”, then answer the following questions based on one of the companies (Ben & Jerry’s, California Pizza Kitchen or Noodles & Company):

Explain how one of these companies use BI to remain competitive and successful in a saturated market.
Identify why information cleansing is critical to one of these companies.

Your response should be at least 400 words, with proper grammar, spelling, and punctuation.

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