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April 8, 2021

Discuss the tension between business’s interests in maximizing

After reading “The ‘six sins of greenwashing’: A study of environmental claims in North American markets (Links to an external site.)Links to an external site.,” discuss the tension between business’s interests in maximizing profits and the public’s interest in receiving complete, truthful, and non-misleading information about products that they purchase. From a business perspective, what are the dangers of greenwashing? If you were a marketing executive, would you have a policy against greenwashing? Why or why not?

link-TerraChoice Environmental Marketing Inc (Links to an external site.)Links to an external site.. (n.d.). The ‘six sins of greenwashing’: A study of environmental claims in North American markets. The Six Sins of Greenwashing. Retrieved from http://sinsofgreenwashing.org/index6b90.pdf

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