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April 8, 2021

Compute the Sum Total Attractiveness Score.

1.Develop a Quantitative Strategic Planning Matrix (QSPM) to determine relative attractiveness of various strategic alternatives. For United Continental airline
2.Follow these steps:
•Make a list of the firm’s key external opportunities/threats and internal strengths/weaknesses in the left column of the QSPM.
•Assign weights to each key external and internal factor.
•Examine the Stage 2 (matching) matrices and identify alternative strategies that the firm should consider. Record these in the top row of the QSPM. Group the strategies into mutually exclusive sets if possible.
•Determine the Attractiveness Scores (AS).
•Compute the Total Attractiveness Score.
•Compute the Sum Total Attractiveness Score.

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