Analyze how Amazon uses the grand strategies of concentration, market developmen

Option #1: Amazon’s Strategy for Growth
Amazon.com, Inc. (Case Study 3) describes the company’s business model and its evolution. Analyze how Amazon uses the grand strategies of concentration, market development, and product development as a part of its long-term strategy for growth. Refer to Case Study 3 in the text to prepare your CT.

In a three- to four-page paper address:

Concentration:
Increasing the current customers’ rate of use
Attracting competitors’ customers
Market development
Opening additional geographic markets
Attracting other market segments
Product development
Developing new product features.
The length and formatting requirements include:

Three to four pages in length, not including cover and reference pages. Include a cover page, section headers, an introduction, a conclusion, and a reference page.
Formatted according to the CSU-Global Guide to Writing & APA (Links to an external site.).
Cite a minimum of three sources, two of which should be academic peer-reviewed scholarly sources to support your positions, claims, and observations, in addition to your textbook. The CSU-Global library is a great place to find these resources.
Throughout this course, be sure to use the Business Management & Administration Research Guide in the CSU-Global Library: https://csuglobal.libguides.com/c.php?g=791313 (Links to an external site.). Here you can:

Locate a variety of sources dealing with ethics, CSR, and business management.
Gather information specific to different aspects of business ethics.
Access writing and citing help.
Your paper should be three to four pages in length and conform to CSU-Global Guide to Writing and APA (Links to an external site.). Include at least three scholarly references in addition to the course textbook. The CSU-Global Library is a good place to find these references.