A description of three organizations and/or companies you identified in your research that, in
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- A description of three organizations and/or companies you identified in your research that, in your experience, effectively integrate innovative technologies into their prospective marketing strategies, and explain why these innovative technologies are effective
- An explanation of how these innovative technologies are affecting the market share of each of the companies you identified
- An explanation of how these technologies are changing the way consumers evaluate the company’s offerings and the purchase decision
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