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March 27, 2021

understanding the customers

Marketing, Undergraduate

In a group of two you are a Marketing research and consultancy agent. A local company has approached you and asked you improve its brand image. Thus, for your midterm you will present proposal for the brand improvement based on consumer behaviour and market analysis.
The brand that I choose is ( https://www.almarai.com/en/ )
Choose on product to do the segmentation about

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