MBA-VRIO/PESTLE

 PLEASE ANSWER THE QUESTIONS ON THE WORD DOCUMENT

• The following resources explain VRIO and Value Chain models:
  • Barney, J., & The Middle Ground. (2009). Resource based view of the firm by Jay Barney [Video]. | Transcript Retrieved from https://www.youtube.com/watch?v=-KN81_oYl1s
  • Business-to-You. (2016). VRIO: From firm resources to competitive advantage. Retrieved from https://www.business-to-you.com/vrio-from-firm-resources-to-competitive-advantage/
  • Van Vliet, V. (n.d.). Porter's value chain analysis. Retrieved from https://www.toolshero.com/management/value-chain-analysis-porter/
• The following resources are somewhat old, but the information is still relevant and the authors are considered to be leading authorities on the topic.
  • Prahalad, C. K., & Hamel, G. (1990). The core competence of the corporation. Harvard Business Review, 68(3), 79–91.
  • Peteraf, M. A. (1993). The cornerstones of competitive advantage: A resource-based view. Strategic Management Journal, 14(3), 179–191.
• Barney, J. (1991). Firm resources and sustained competitive advantage. Journal of Management, 17(1), 99.
  • This article is considered to be the seminal work on VRIO.
• Rothaermel, F. (2021). Strategic management (5th ed.). New York, NY: McGraw-Hill. Available in the courseroom via the VitalSource Bookshelf link.
  • Chapter 4, "Internal Analysis."
  • The VRIO Framework, page 128.

The following resources provide a thorough examination of PESTLE and Five Forces:

• tutor2u. (2016). PESTLE analysis [Video]. | Transcript Retrieved from https://www.youtube.com/watch?v=sP2sDw5waEU
• Harvard Business Review. (2008). The five competitive forces that shape strategy [Video]. | Transcript Retrieved from https://www.youtube.com/watch?v=mYF2_FBCvXw&list=PLoGhzQgdhGJws7SPKJqIY8FnzGm-QCcLj&index=1
• Rothaermel, F. (2021). Strategic management (5th ed.). New York, NY: McGraw-Hill. Available in the courseroom via the VitalSource Bookshelf link.
  • Chapter 3, "External Analysis."