1- What should be the primary pricing objectives for the companies at the top of the list in Table
1- What should be the primary pricing objectives for the companies at the top of the list in Tables 11.8? Would the objectives differ for companies 15-20? Why or why not ?
2- Which price setting approach best matches the international airline industry ?
3- How might pricing systems vary from Europe among airlines in Asia, the Far East, and the United States, or would they remain basically the same? Explain your answer.
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