Task 2 This assessment is part 2 of the overall assessment for this module. From units 1 to 6 we

Task 2

This assessment is part 2 of the overall assessment for this module.

From units 1 to 6 we covered the extended marketing mix, Good and Bad commercials, Branding, ethics and how to target and select media platforms to

promote products / Services.

Submission instructions

For this assessment you are requested to read and complete 4 questions about Brand Storytelling at Shinola case study

1. What is Shinola’s brand story?

2. Analyze the Strengths and Weaknesses of the Brand story.

3. What do brands do to create the perception of authenticity?

4. What mistakes has Shinola made that other new brands should avoid?

Formalities:

• Wordcount: 1000-1500 words.

• Cover, Table of Contents, References and Appendix are excluded of the total wordcount.

• Font: Arial 12,5 pts.

• Text alignment: Justified.

• The in-text References and the Bibliography have to be in Harvard’s citation style.

Submission: Please submit by the beginning of week 6 (7th March 2021 at 23.59 CEST)

Weight: This task is a 35% of your total grade for this subject.

It assesses the following learning outcomes:

• Outcome 1: To analyze what makes a good brand story.

• Outcome 2: To uncover the opportunities and challenges brands can have.

• Outcome 3: To understand how consumers respond to markers

• Outcome 4: To understand the role of the maker and production in creating brand stories.