MKT607 Week 5 assignment CLC The Marketplace Marketing Plan and Quarter 5 Decisions latest 2018 july

Week 5
assignment

CLC – The
Marketplace: Marketing Plan and Quarter 5 Decisions

This is a Collaborative Learning Community (CLC) assignment.

Review “MKT-607 – Marketing Management: The Marketplace
Simulation” and “Advanced Strategic Marketplace PowerPoint: Quarter
5” to prepare for participating in the Marketplace Live simulation.

Continue working in your instructor-assigned CLC group and
simulation.

By the end of Topic 5, develop a Marketing Plan of
1,000-1,250 words to support an additional $5 million investment in your
start-up company. Please include a reflection analysis of performance to date.
Why are the results as they are? What areas required modifications in order to
move forward with your plan?

The marketing strategy should include the 4 Ps and have a
clear indication of future plans.

The tactical plan should be organized by quarter with the
data in the Pro-Forma for Quarters 5-8 fully explained.

Present the written plan in accordance with the outline
provided in “MKT-607 Marketing Management: The Marketplace
Simulation.”

Complete Quarter 5 Decisions

Using the $5 million investment provided, your performance
will be measured based upon how well you manage the division during this second
year.

The Balanced Scorecard is the key indicator of your
performance. Spend your money wisely and maximize your performance. In this
quarter, there are two new decisions with which you are faced. First, you can
invest in research and development on new brand features. These new features are
desired by one or more customer segments and can greatly expand your market
demand. Second, you will now be able to advertise in regional media. Regional
media are more effective in reaching your target audience. They are also more
expensive, but if you have two or more sales offices in a region, they can be
very economical.

Prepare this assignment according to the guidelines found in
the APA Style Guide, located in the Student Success Center. An abstract is not
required.

This assignment uses a rubric. Please review the rubric
prior to beginning the assignment to become familiar with the expectations for
successful completion.

You are required to submit this assignment to Turnitin.
Refer to the directions in the Student Success Center.