MKT607 All Assignments latest 2018 july
Week 2
assignment
Marketing Article
Review
Select a marketing topic of your choice (examples include:
Global Marketing, Services, Pricing). Begin your research by using the GCU
Library or an electronic database search.
Find a scholarly, peer-reviewed journal article (published
within the last 5 years) on a topic addressed in this course that is of
interest to you.
Write an article review of 750-1,000 words that addresses
the following:
What is the thesis (main idea) of the article?
Why is (are) the author(s) writing about the topic?
What facts are presented?
How does it relate to the other readings (especially the
text) on the topic?
What are the conclusions and recommendations?
Critique the article.
Prepare this assignment according to the guidelines found in
the APA Style Guide, located in the Student Success Center. An abstract is not
required.
Refer to “Article Review Grading Criteria” for
criteria to be used in grading.
You are required to submit this assignment to Turnitin.
Refer to the directions in the Student Success Center.
Week 5
assignment
CLC – The
Marketplace: Marketing Plan and Quarter 5 Decisions
This is a Collaborative Learning Community (CLC) assignment.
Review “MKT-607 – Marketing Management: The Marketplace
Simulation” and “Advanced Strategic Marketplace PowerPoint: Quarter
5” to prepare for participating in the Marketplace Live simulation.
Continue working in your instructor-assigned CLC group and
simulation.
By the end of Topic 5, develop a Marketing Plan of
1,000-1,250 words to support an additional $5 million investment in your
start-up company. Please include a reflection analysis of performance to date.
Why are the results as they are? What areas required modifications in order to
move forward with your plan?
The marketing strategy should include the 4 Ps and have a
clear indication of future plans.
The tactical plan should be organized by quarter with the
data in the Pro-Forma for Quarters 5-8 fully explained.
Present the written plan in accordance with the outline
provided in “MKT-607 Marketing Management: The Marketplace
Simulation.”
Complete Quarter 5 Decisions
Using the $5 million investment provided, your performance
will be measured based upon how well you manage the division during this second
year.
The Balanced Scorecard is the key indicator of your
performance. Spend your money wisely and maximize your performance. In this
quarter, there are two new decisions with which you are faced. First, you can
invest in research and development on new brand features. These new features are
desired by one or more customer segments and can greatly expand your market
demand. Second, you will now be able to advertise in regional media. Regional
media are more effective in reaching your target audience. They are also more
expensive, but if you have two or more sales offices in a region, they can be
very economical.
Prepare this assignment according to the guidelines found in
the APA Style Guide, located in the Student Success Center. An abstract is not
required.
This assignment uses a rubric. Please review the rubric
prior to beginning the assignment to become familiar with the expectations for
successful completion.
You are required to submit this assignment to Turnitin.
Refer to the directions in the Student Success Center.
Week 6
assignment
Benchmark – Digital
Marketing Promotion
This part of your Marketplace Live simulation assignment is
individual. You will present the content to your team members and determine an
appropriate digital marketing plan to include in your Marketing Plan assignment.
At this point, your team has developed a Marketing Plan to
support your marketing division and justify an additional capital investment
from corporate headquarters to move forward. Digital marketing is a critical
part of marketing strategies today because of the prevalence of social media
and other web-based technologies, online media outlets, and mobile Internet and
applications.
Based on the current position of your new division in the
simulation and your goals for coming quarters analyze the market research data,
competitive data, and real-world digital marketing options to develop a
summarized digital marketing plan for your division that benefits growth and
considers competition. In 500-750 words, address the following:
Digital marketing options for your division: Discuss the
decision to shift all or a portion of your division’s promotional budget in the
simulation to digital marketing. Consider factors including B2B verses B2C
considerations in digital media, target market coverage, exposure, analytics,
and costs.
Digital media impact: How would the addition of digital
media options influence your division’s overall promotional plan?
Digital media types and options: Include examples of
specific social media platforms, blogs, websites, applications, etc. and
include a justification for each based on your division’s goals. Use real-world
data by researching the outlets/platforms, reviewing media kits when available,
and citing available sources on exposure, targeting options, etc.
Monitor digital media: How will you monitor effectiveness
and adjust your strategy based on your division’s goals?
You are required to include both academic and professional
references (e.g., data on analytics, platform use data) to justify your plan.
Submit your individual report to the assignment drop box,
and then post your report to your CLC team forum for your group to review.
Review the reports of the rest of your team and, as a group, discuss your
individual plans to create the final digital marketing section to be included
in your group’s Final Report due in Topic 8.
Prepare this assignment according to the guidelines found in
the APA Style Guide, located in the Student Success Center. An abstract is not
required.
This assignment uses a rubric. Please review the rubric
prior to beginning the assignment to become familiar with the expectations for
successful completion.
You are required to submit this assignment to Turnitin.
Refer to the directions in the Student Success Center.
Week 7
assignment
CLC – Marketplace:
Balanced Scorecard and Quarter 8 Decisions
This is a Collaborative Learning Community (CLC) assignment.
Review “MKT-607 – Marketing Management: The Marketplace
Simulation” to prepare for participating in the Marketplace Live
simulation.
Balanced Scorecard’s are evaluated after Quarter 8 results
are recorded.
The simulation requires that students develop a strategic
focus based upon market research. An analysis of market research will allow
students to identify target markets, select geographic sales offices, design
brands (personal computers), and develop pricing and advertising. The
simulation is designed as a start-up company’s market entry into a new market,
in this case personal computers sold on a business to business (i.e., not to
the consumer) market.
There are 8 decision periods, effectively quarterly periods
over a 2-year time frame. The first year (i.e., the first 4 quarters) is used
to assess the market, develop a strategy, and test marketing tactics. The
second year (the next 4 quarters) calls for a full market rollout.
Teams and individuals are evaluated using a “balanced
scorecard” unique to Marketplace Live but consistent with a balanced
scorecard approach used in business today.
Quarter 8 is the final set of decisions for the second year
of business. Start by taking a look at how well you did in the previous
quarter. In addition, your competition is likely to have made a number of
adjustments in their strategy as well. You should see if they have become a
stronger or lesser threat.
Submit your Balanced Scorecard and Quarter 8 Decisions.
(Note: Your Final Report to the Board will be due by the end of Topic 8.)
You are not required to submit this assignment to Turnitin.
Week 8
assignment
CLC – The
Marketplace: Final Report to the Board
This is a Collaborative Learning Community (CLC) assignment.
Your team will create the Final Report to the Board
(1,000-1,250 words), which will be a written summary of performance. The Report
to the Executive Board should include the following components:
Review your financial and market performance during the
second year.
Highlight the key features of the business plan that was
presented to the venture capitalists: Brand Strategy, Pricing Strategy,
Advertising Strategy, and Sales Channel.
Assess your business strategy and performance during the
second year.
Compare actions taken in regard to the marketing plan.
Discuss departures from the marketing plan, justification,
and outcome.
Review significant events that affected the company or
market.
Assess your current situation and the market (What are your
firm’s strengths and weaknesses?)
Summarize how you have prepared your firm to compete in the
future.
What were the lessons learned and recommendations?
Prepare this assignment according to the guidelines found in
the APA Style Guide, located in the Student Success Center. An abstract is not
required.
This assignment uses a rubric. Please review the rubric
prior to beginning the assignment to become familiar with the expectations for
successful completion.
You are required to submit this assignment to Turnitin.
Refer to the directions in the Student Success Center.
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