Embery ENGL222 Module 7 Taking Your Product to Market Assignment

Begin the campaign using the 17 ways to find a job, including networking.

Today’s job seeker has 17 different ways to find an appropriate career position and must select the approaches that deliver the best yield. Most gravitate toward the published market [newspaper ads, internet job banks] though statistics prove more candidates find jobs through networking. Before beginning the campaign, you want to review 17 Ways to Find a Job.Preview the documentView in a new window

To market yourself to employers, you will need two products: a resume and a job application letter.

When applying for advertised positions, boilerplate cover letters usually generate minimal results. Using standard, templated text may be expedient, but it typically lacks proper tone, content and presence. Also, a cover letter should never be treated as routine correspondence, nor regarded as a transmittal document, but should focus on the specific skills and experiences required. This is using the resource of the cover letter to full advantage.

Consider your cover letter a mini-resume which aligns your qualifications with the position requirements. Resumes are seldom written specifically to the parameters of a job. The cover letter, however, can bridge that gap when written according to the format and examples detailed in this module.

The format intentionally parrots the key phrases of the job ad and parallels the requirements with the candidate’s qualifications. An important tactic appears in the closing paragraph – an action close – where the candidate indicates he or she will call the employer to discuss the next step. The savvy job hunter wants to be proactive and not wait for the employer to initiate the first move. However, if the employer specifies “No phone calls, please,” respect the request.

This assignment should be completed after your resume has been drafted. Refer to Writing The Job Application LetterPreview the documentView in a new window and example to complete your cover letter.

Submit a document containing your cover letter as an attachment in this activity. Include your surname, module number, and title of the assignment in the document name (e.g., surname_M7_CoverLetter).