At the next family gathering, you want to impress your parents/grandpa

At the next family gathering, you want to impress your parents/grandparents with the innovative ideas you have learned in business school at Wilson college.  They have decades of experience in investing in the stock market and they believe that economic profitability is the primary responsibility of business. You would like to convince them that a triple-bottom-line approach is the modern path to stronger economic performance.

In your case, be sure to draw a clear relationship between a firm’s triple-bottom-line performance and its shareholder value creation performance. Try to find an example firm that has a better triple-bottom-line performance than its rivals and outperforms them on shareholder value creation as well. Argue your case in the face of other examples, such as that of PepsiCo, in which your family might argue that “Purpose without Performance” can be detrimental to the long-term sustainability of their retirement portfolio.

A good article for reference as a starting point is  “The Bottom Line of Corporate Good” by Ryan Scott which you can find at this link.  https://www.forbes.com/sites/causeintegration/2012/09/14/the-bottom-line-of-corporate-good/#3a95c80f3576

As always, be sure your argument is backed by well founded research and you follow all the guidelines for discussion. 

The post should be a minimum of 500 words. The thoughts and opinions expressed in your thread must be substantiated by research and literature. A minimum of two, reputable, external sources are required in the post. All in text references should be in correct APA style format and the references should be in APA format at the bottom of your post.  

All original threads should: 1.  Bring clarity to the issues being discussed. 2.  Raise new and novel (yet relevant) points. 3.  Rationally defend your stated position.

Each initial post in the class should be considered a mini case analysis.  Pages 460-465 of the text is a review of How to Conduct a Case Analysis.  In your initial post and in your responses to your classmates, you should follow the steps of the strategic management process.  You should include (1) analysis of the problem; (2) proposal of one or more alternate solutions; and (3) justification for which solution you believe is best and why.