1. Give a 1 paragraph summary of the case 2. Discuss the effectiveness
1. Give a 1 paragraph summary of the case
2. Discuss the effectiveness of mobile marketing bringing art to life by combining it with theatre.
3. What other mobile marketing channels would you suggest that a campaign like this could use in today’s mobile enabled device environment?
4. Make a list of 3-4 ways that our client could combine two different types of organization in order to create mobile marketing programs
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