From the outside, it’s easy to assume that the sole determinant of a successful business is profitability. After all, profitability paves the way for growth and keeps a business competitive. However, profitability is often dependent on multiple factors: a good product; teams that communicate well; and employees who are motivated, well-trained and committed to the company goals. Success is also tied to a business’ ability to identify and resolve workplace issues at both the individual and organizational level. Enter I/O psychology.

I/O psychology is the scientific study of human behavior in the workplace. It focuses on assessing individual, group and organizational dynamics and using that research to identify solutions to problems that improve the well-being and performance of an organization and its employees.

I/O psychologists look at questions such as: How are decisions made? How effective is communication? How do team members interact and collaborate? Knowing the answers to these questions and many others help business owners assess where to change systems and dynamics to make their company function better.