Ego Involvement And Influence Assignment

Ego Involvement And Influence Assignment

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Ego Involvement And Influence Assignment

• Briefly describe your business, your target audience, and the specific product you are selling online.
• Present the principle(s) of persuasion you would use to sell this product, and justify why the principle(s) you chose would be best for your ad and target consumers.
• Explain what you would emphasize about the product to appeal to online consumers with low ego involvement and what you would emphasize to attract consumers with high ego involvement. In your response, be sure to demonstrate your understanding of ego involvement and what makes each group of consumers different.
• Select the specific advertising ethics that you were most mindful of in creating your ad, and explain your thinking.

The latitude of acceptance are those positions which are acceptable. The latitude of non-commitment are those positions which are neither accepted nor rejected. Thelatitude of rejection are positions which will be actively opposed.

Now, according to Social Judgment Theory, we can categorize each position into one of three zones: the latitude of acceptance (zone of positions we accept); thelatitude of non-commitment (zone of positions we neither accept nor reject); and. thelatitude of rejection (zone of positions we reject).

Summary: The key point of the Social Judgment Theory is that attitude change (persuasion) is mediated by judgmental processes and effects. Put differently, persuasion occurs at the end of the process where a person understands a message then compares the position it advocates to the person’s position on that issue.

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