Organizational Scorecard Template

Strengths

• High demand for services

• Strong regional position

• Established brand name

• Known for solid services

• Nursing services perceived as excellent

Weaknesses

• Heavy bureaucracy and a slow response

time to marketplace

• High costs, physical plant, and profit

margin eroding

• Slight disconnect: Understanding

consumer wants versus needs

• Slow response to customer needs

• Lack of customer relations support

• Eroding profit margins have resulted in

less marketing to consumers

• Staff morale eroding, increased stress, and

nonproductive competition

Opportunities

• Accelerating market growth

• Exit of two competitors due to financial

collapse

• Possibility to gain new business from

former competitors

• Utilize nursing excellence to leverage

growth and maintain new customer base

Threats

• Board of Directors:

◦ Consolidate, cut costs, cut

unprofitable service lines, consider

furloughs and pay cuts, consider

hiring freeze, and cut operating

budget by 20 percent

• State and federal funding diminishing

• Uncertain future reimbursement and

uncertain profit margins

• Private and corporate donations down

• Rumor: Everything is going to a post-acute

care network

• New regulations introducing additional

administrative costs

• A strong, new market entrant is expected to

emerge

• Economic downturn in region—consumer

cautious

• Only necessary services purchased; high-

tech service line does not have established

demand, confirmed payor contracts, or

known profits

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SWOT Analysis example

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