Discussion: Competitive market strategies

Discussion: Competitive market strategies

Discussion 1

Determine one key distinction between each of the following strategies: adaptive, market entry, and competitive. Provide one example of each strategy to support your response.

Adaptive strategies provide the primary methods for achieving the company’s vision. The adaptive strategy determines the scope of the organization and specify how the organization will expand more, reduce scope, or maintain scope. Example: A defender strategy holds off competition by focusing on reliable products and efficient operations.

Market Entry Strategies provides the ways for the expansion of scope and maintenance of scope strategies which can be through purchase, cooperation, or internal development in order to provide methods for accessing the market. It is not used for contraction of scope strategies. Example: Strategy whereby company partnering with local companies by a company in order to access foreign markets.

Competitive strategies are market oriented tat best communicative competitive advantage in market by providing ways of determining an organization’s strategic position as well as its position as compared to other organizations within the market. Example: The differentiation focus strategy where a very specific segment of a market is targeted, as opposed to offering the lowest prices to the buyers in that market.

Examine the nature of a strengths, weaknesses, opportunities, and threats (SWOT) analysis. Suggest the manner in which a SWOT could help a healthcare organization implement a market entry strategy.

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SWOT Analysis helps organizations to understand their strengths and weaknesses, and for identifying both the opportunities open to the organization as well as the threats likely to be faced. This enables organizations to build on their strengths, correct their weaknesses and protect against internal vulnerabilities and external threats. SWOT Analysis considers internal environment and external environment of business operation.

SWOT analysis provide prompts to the managers, clinical leads, nurse tutors, nurse mentors and staff in healthcare organizations, what is effective and less effective in clinical systems and procedures. SWOT analysis helps healthcare organizations to focus on marketing and dealing in areas that harbor the strongest benefits. These would enable an organization to establish which areas to improve in in order to access a certain market or if possible which companies to partner with in order to deal with threats and weaknesses and gain access to a market.

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