________ is the difference between the prospective customer?s evaluation of all the benefits and all the costs of an offering and the perceived alternatives.
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SAMMY?S IS A FAST FOOD CHAIN
1. ________ is the difference between the prospective customer?s evaluation of all the benefits and
all the costs of an offering and the perceived alternatives.
a. Failure avoidance rate
b. Perceived usefulness
c. Total customer benefit
d. Competitors? market share rate
e. Customer-perceived value
2. Sammy?s is a fast food chain that offers burgers, sandwiches, and shakes. It focuses its
marketing efforts on all the experiences the customers will have on the way to obtaining their
food order and eating it. Hence, Sammy?s is focusing its marketing efforts on its ________
system.
a. cost versus benefit
b. value delivery
c. consumption
d. horizontal marketing
e. marketing channel
3. ________ describes the net present value of the stream of future profits expected over the
customer?s lifetime purchases.
a. Customer profitability analysis
b. Activity-based costing
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