In this lesson, we have explored the issues and strategies for ma
In this lesson, we have explored the issues and strategies for marketing on a global level. For this exploration, you will use the theory/skills you learned in this lesson and from previous lessons in this class (such as the lessons on culture, exporting, and strategy). Put yourself in the role of a marketer from Kraft Heinz Company. The beloved American treat Kraft Macaroni and Cheese (https://www.kraftmacandcheese.com)is widely available in the United States and other select countries (such as Canada and Australia). Imagine that the company would like to get into new markets in either South America, Central America, Eastern Europe, or Africa. You are asked to recommend a new market in one of those areas and create a (brief) marketing plan for the product in that market.In a 500600 word post to this discussion forum, answer the following:1.What country did you select and why?2.Would you make localization changes to the product/marketing, etc., for this product in that market?Notes and hints:1.You must use reputable sources to support your decisions, such as academic sources (peer reviewed), or authoritative sources (having expert qualifications in the subject or area). 2.Use course theory to support or guide your decisions: 4 Ps, Hofstede, global strategy, etc., are all good places to start.3.You must cite all of the sources you use just as you would a paper, and use APA formatting.
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