4 to 7-page paper on 2014 and beyond for J.C. Penneys. Using the

4 to 7-page paper on 2014 and beyond for J.C. Penneys. Using the research that you have conducted, and the case study provided, describe what you think the opportunities and concerns for J.C. Penneys are going forward. What would your recommendations be if you were an outside consultant hired to lead J.C. Penneys to a solid foundation?Assignment Rubric Exceeds Expectations Meets Expectations Needs Improvement Relevance Information is clearly relatable to the business chosen, and items are coherent. (40 points)Information relates to the business chosen but not enough is given. (30 points) Information has little or nothing to do with the business chosen.(0 points) Organization and MechanicsWell-organized, well written, easy to read and understand. No grammatical, spelling or punctuation errors. Professional language was used.(30 points)Well-organized but flow could be improved. 1-4 minor grammatical, spelling, or punctuation errors. Professional language and style are used occasionally throughout the post. (20 points)Organization lacking and posts are difficult or impossible to follow. Post contains major grammatical, spelling, and punctuation errors. Professional language and style are not used throughout the post.(0 points) CompletenessAll items were covered. (30 points) Most items were covered, but not all. (20 points) Most items missing or no items submitted. (0 points)