Segmentation
Segmentation Segmenting Consumer and Business Markets Segmenting Consumer and Business Markets Segmentation bases (variables) are used to identify particular characteristics, attributes, or traits of consumers or businesses. Consumer markets are typically segmented using 5 bases, including geographic, demographic, psychographic, benefit, and usage-rate segmentation. Execute the following four steps to complete this Discussion assignment: Watch the following animated explanations on segmentation of markets to develop a strong understanding of the concepts: Understand the characteristics of markets and market segments. Understand the criteria for successful market segmentation. Understand the bases commonly used to segment consumer markets. Understand the steps involved in segmenting markets. Watch the following video on how the Food Network? uses segmentation and target marketing to appeal to consumers: View it here Choose a cooking show from the Food Network? website (2014 Television Food Network G. P.) at: http://www.foodnetwork.com/shows.html to study and answer the questions below. Using research from Chapter 8, to help substantiate your understanding of the segmentation and target marketing concepts, answer the following questions related to the segmentation and targeting of consumer markets for your chosen show: Identify a minimum of three (3) segmentation bases that might be used to segment the market for your chosen show. Describe the specific reasons each of the three (3) segmentation bases might be used to segment the market for your chosen food show. Describe the type of target marketing strategy that might be used to reach the consumer for your chosen food show. Discuss the product differentiation strategy used to distinguish your chosen show from the rest of the shows on the Food Network? website (2014 Television Food Network G. P.). Describe the most likely positioning base or bases that might be used to appeal to consumers in the target market for your chosen food show. To obtain full credit for this Discussion, you must answer the available questions as thoroughly as possible. Your answer should be thoughtful and composed using complete sentences. Please follow the Discussion guidelines as provided in your Syllabus. Be sure to comment on at least two of your classmates? posts. Your comments should be substantive and well-reasoned. Just agreeing with comments of another student does not fulfill this requirement. The show that I have taken is ?Chopped Canada?? The three segmentation bases that are used to segment the market and the specific reason for choosing these segmentation bases are:- Geographic as is for specific region i.e. Canada Demographic as it is related to one field that is cooking Psychographic only those who have passion of cooking and compete in this field.. ? APA 201 words
Collepals.com Plagiarism Free Papers
Are you looking for custom essay writing service or even dissertation writing services? Just request for our write my paper service, and we'll match you with the best essay writer in your subject! With an exceptional team of professional academic experts in a wide range of subjects, we can guarantee you an unrivaled quality of custom-written papers.
Get ZERO PLAGIARISM, HUMAN WRITTEN ESSAYS
Why Hire Collepals.com writers to do your paper?
Quality- We are experienced and have access to ample research materials.
We write plagiarism Free Content
Confidential- We never share or sell your personal information to third parties.
Support-Chat with us today! We are always waiting to answer all your questions.
