Begin by reviewing Case 8.1- Macy’s Races Ahead with Mobile Retail Strategies starting on page 265 of Chapter 8. After review the case in detail develop an APA-formatted paper that responds and provides detailed analyses of the following questions:1. Describe how each of Macy’s mobile retail strategies enhances the in-store shopping experience for customers.2. What will most customers think about Target’s attempt to make mobile price comparison more difficult?3. How does Macy’s benefit from the use of location-based apps like Foursquare and Shopkick?4. Why is it important that Macy’s get customers to opt-in? to its program before sending promotional text messages?5. Does Macy’s Backstage Pass Program really add value to the customer, or is it just a gimmick? with short-term benefits?6. Traditional retailers spend a considerable amount of money to maintain an inventory of products and provide salespeople to service in-store customers. Explain whether or not the practice of showrooming is unethical. What can retailers do to respond to the showrooming trend?
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