Reflecting back to Module Two on the historical factors that contributed to change in the market segment and the current factors that you identified in your PEST analysis, what one factor is likely to cause another change in the future that may represent a market opportunity? Explain your rationale.FYI..Business Domain: ManufacturingBusiness: Business Development Plan for Red Bull’s Red Bull Sugar Free.Future TrendsThe purpose of Module Nine is to provide students with an opportunity to speculate on the long-term trends that may impact the market domain in the future. This is an exercise in forward thinking based on the knowledge gained from Modules Two, Three, Four, and Five.In Module Nine, you will consider other factors that may influence the market domain in the future. No detailed rationale is required, but creative thought should be used to uncover and discuss less-than-obvious trends and factors that may influence the market domain. With the growth and development you have seen in your market segment, it is incumbent upon the company to re-evaluate itself in the industry and marketplace to see if the company is heading in the right direction. Perhaps you noticed that the development of your particular market domain was sensitive to the technological developments in the field. Or perhaps the political setting was a driving factor in the past and can reasonably be expected to continue along that pathway in the future. In that case, these factors should be considered for possible future impacts. Looking into the future is always speculative to a degree, but prudent business managers and analysts must develop the skill and habit of looking over the horizon on a regular basis to be able to stay in touch with and exploit future opportunities and to mitigate future challenges.
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