Read the article and answer these questions1. Explain what strategic insights Lego’s received from their research into how ‘girl play’ differs from ‘boy play.’ How did those insights drive their marketing strategy?2. In addition to their use of market research, what else did you find interesting about Lego’s and its development of Friends?3. Should Lego think of its marketing of Friends as a global market segment OR should they adapt Friends to different countries and the differences in girl behaviors? Make the strongest case you can for your answer. https://www.youtube.com/watch?v=JlVyiFqIg0w&feature=emb_rel_pauseAfter you watch this video, answer this question1. Now post into this discussion forum three ‘learnings’ from the Lego reading and this video — and explain them. Please go beyond simply saying, ‘Marketing research is important;’ this doesn’t add much. If you want to say something about marketing research, please probe more deeply into what you specifically learned.
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