OverviewThroughout this course, you will be searching and an

OverviewThroughout this course, you will be searching and analyzing a company web sitefor its application of electronic marketing principles.• You need to select a B2C website that you will follow throughout thecourse. You have to get the approval from your instructor before you startyour project.• The web site is to be a brand site, not a site for a mega corporation withmany different brands. For example: Nestle.com is a corporate website,while Nescafe.com, Dolce-gusto.us, Nespresso.com, Coffeemate.com areall Brands website.• The website must have a free newsletter or email communications. Youshould sign up for free to get newsletter or email communications from thewebsite you have selected. This will help you to understand the variouselements of their online strategies and give some insights into how theirmultichannel marketing is carried out.• Make contact with the chosen brand web sites by asking for information, oreven purchase a product if you wishRegister at the B2C web site you have selected. Indicate in your report whatdata was captured on the registration form.• If the company has retail outlets nearby, you also should consider a visit tothe retail site. This will allow you to look for ways in which the firm isintegrating marketing activities on and off the InternetYou should put together an annual e-marketing plan to help set the marketing ingeneral on the right course to make any company’s business goals a reality. It is ahigh-level plan that guides the direction of the team’s campaigns, goals, andgrowth.Without an e-marketing plan, things can get messy — and it will become nearlyimpossible to plan the budget that is needed for the projects, hiring, andoutsourcing required over the course of a year if you don’t have a plan.An effective e-marketing plan should contain the following elements:Table of ContentsExecutive summary – an overview of the entire plan.Introduction – what is the product or service? Describe it in detail and explainhow it fits into the market.1. Business Summary• Company Name.• Marketing Leadership Team.• Headquarters, Office Locations.• Mission Statement.• SWOT Analysis.2. Target Market• Describe your target market segment in detail by usingdemographics, psychographics, geography, lifestyle etc.• How large is it?3. Marketing Objectives and goals.Explain your marketing objectives and goals in term of sales volume,market share, return on investment or any others for your marketing planand the time needed to achieve each of them.4. Market StrategyExplain your marketing strategy chosen in term of aspects such asProduct, Price, Promotion, People, Process, Physical Evidence and othertactical or environmental variables.5. BudgetDetail the breakdown of the budget available to you and the expectedROI from each channel.6. Marketing ChannelsExplain how you will use the following channels to achieve your goals:• Content marketing. (Content includes text, graphics, videos, andother related materials people are looking for and are veryinterested in).• Social media marketing (Twitter/Instagram/Facebook Promotions,etc…).• Email marketing.• SEO (Organic vs PPC).• Display Advertising (Google Ads, etc…).7. Evaluation PlanYou need to evaluate the system/strategy in place before the plan is putin action.Summary – Summaries profits, costs, advantages and why the plan shouldsucceed.Requirments • Use font Times New Roman, Calibri or Arial. • Use 1.5 or double line spacing with left Justify all paragraphs. • Use the footer function to insert page number. • Ensure that you follow the APA style in your project.