Customer Service is anything we do for the customer that enh

Customer Service is anything we do for the customer that enhances the customer experience; this means doing whatever is necessary to deliver a satisfying experience for our customers. Customer satisfaction is a primary goal and achieving excellent customer satisfaction may require resources for planning, training of employees, and research into customer needs.Some techniques for exceeding customer expectations are:Become familiar with your customers need and wants.Ask your customers about their expectations for customer service.Inform your customers about what they can expect.Live up to your customers’ expectations.Maintain consistency in Customer Service.Use communication methods that your customers want.CompetencyIdentify and define standards of good customer service.ScenarioYou have recently been hired as the new Customer Service Manager for a small recreational vehicle dealership. The dealership prides itself on word of mouth marketing and being “family” orientated. As the new Customer Service Manager, your role is to oversee a new initiative for building the customer service database through a new customer relationship program.InstructionsYou have been asked by leadership to create a report outlining the new customer relationship program for the dealership. With customer satisfaction being the primary goal for repeat business, you have been tasked with addressing the following in your report:Define a Standard of Customer Service for the RV dealership.Evaluate the five needs of customers (service, price, quality, action, and appreciation) and their significance to the dealership’s customer service standards.Analyze techniques for exceeding customers’ expectations and detail how each technique could be used in the dealership’s Standards of Customer Service initiative.