Choose one product or service either already existed in the
Choose one product or service either already existed in the market ( domestic – global) or a product you want as a group to introduce it to the market, that you will be able to apply the materials covered in the course. 3- Explain the following : * Give brief history about the chosen product or service, features , value for customer ( identify it using the fair value map) . * Who is your target customers ( characteristics). * Identify the micro environment , macro environment factors surrounding your business and it influences your marketing related decisions. * Discuss your pricing strategies.* Explain the distribution strategies, to deliver your product to the customers * Identify your marketing channels , advertising methods. * Explain two measurements you plan to use to evaluate your marketing strategies performance.(tittel: Apple company)
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