Post an example of a company that launched a social media ma
Post an example of a company that launched a social media marketing campaign on Facebook. Post images of the page and provide a link. Describe the key elements of the campaign. How would you evaluate the company’s efforts? What would you change about it? Give the campaign a grade between A and F, and explain your reasoning behind that grade.Reply 1:Mazandrea Guiam For this week’s discussion post, I will be talking about a marketing campaign that simply took place just last month in February. Forever21 had a sale campaign for Valentine’s Day and I personally thought it was awesome, though it was short and sweet. I first ran across this campaign via Facebook. What makes this really stand out and really into the holiday spirit are the colors used throughout the whole clip and images. Pink, white and red everywhere! This campaign’s targeted audiences are girls, mainly girls who love the specific holiday of St. Valentine. It’s to send a message that girls can get into the spirit without having to spend so much since the deals are supposedly starting from ‘$1.90 and up’. Pretty awesome if you ask me. I know the targeted audiences are girls for sure because everything they showed on the clip were items for girls. These include sunglasses, bralettes, makeup, etc. I think this campaign is already decent as is, but if I were to change something about it, I’d put the wording to be more about self-love because it’s so important with today’s society. So instead of ‘Valentine’s Day Gift Shop’, I’d probably change it to something like, ‘Don’t Forget To Love Yourself’. Again, I think it’s a pretty decent campaign. Therefore, I’d give it a B.V-Day Campaign link: https://www.forever21.com/us/shop/catalog/category/f21/promo-vday-gifts-under-20?utm_campaign=20190121_JANUARY&utm_medium=social&utm_source=Facebook&utm_content=PROMOTION_VDAYGIFTSHOP&utm_term=&sf97836874=1&fbclid=IwAR39doKyGg3Qnsss6NHeXq95iao-C1fNCu_3xqFO94FIMXKj7eW8PdRKAXIReply 2: Kathy NguyenThis is a social media campaign I’ve been seeing a lot on Facebook recently. I would probably give this campaign a D. The ad has really nice imagery that is very nicely cohesive. From their ad it seems like they do personalized designs and graphics for weddings. From the images it looks like wedding websites, save the dates and RSVPs. I’ve scrolled past this ad probably dozens of times and have never felt the need to check out their company or the promotion. I feel like their campaign kind of just blends in with everything on my feed. The ad photos are a little too safe, they aren’t colorful or anything like that to grab my attention. I’m probably getting this ad because I’m getting married next year, so I would say that the company is doing a great job hitting their target market. However their lack of likes and engagement is showing me that they aren’t really attracting the market like they want. Some changes I would suggest is making the advertisement a more… fun? Like change the colors to something more eye catching and make the design something more creative instead of the typical foliage we would normally see in wedding designs.
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