Your deliverable for this assignment will be a MS Word file, which contains your answers to the followingquestions. Each answer should be approximately 50 to 100 words. Question 1: Understanding people’s emotions is essential for businesses as technology allows customers to expresstheir thoughts and feelings more openly than ever before. By automatically analyzing customer feedbackfrom survey responses to social media conversations, brands are able to listen attentively to theircustomers, and tailor products and services to meet their needs.Below are the results of a sentiment analysis that analyzed over 4,000 online product reviews across 5dimensions. Compare and contrast customers’ sentiment when considering only the Customer Serviceand Pricing dimensions? Question 2: On April 9th, 2017, United Airlines forcibly removed a passenger from an overbooked flight. The incidentwas filmed by other passengers on their smartphones and immediately posted to social media. One of thevideos, posted to Facebook, was shared more than 87,000 times and viewed 6.8 million times just 24hours later.This debacle was magnified by the company’s initial (and dismissive) response. On Monday afternoon,United Airlines tweeted a statement from the CEO apologizing for “having to re-accommodatecustomers”. Cue public outrage – you can imagine the field day on Twitter.How could have United Airlines used sentiment analysis in the immediate aftermath of the incident tohelp inform and/or shape their initial response? Question 3: Question 1 shows the results of a sentiment analysis conducted on product reviews. Sentiment isassessed in each of 5 dimensions. There is something not mentioned in Question 1 – the dimensionswhere derived using cluster analysis. Describe the cluster identification process that could have beenused discover the dimensionality of the products. Question 4: A small law firm is preparing for an important trial. From experience, firm management knows that theircase will be assigned to 1 of 10 different judges.The firm knows that preparing a trial strategy for a specific judge is of paramount importance and ishighly correlated with a successful outcome. However, the firm has finite resources and cannot possiblyprepare 10 unique strategies.Each of the judges has been ranked (a numerical assessment on a scale of 1 to 7) in several dimensionssuch as legal sophistication, making instantaneous evidentiary decisions, rigorous intellectual analysis,etc. How could the firm use cluster analysis to reduce the number of trial strategies that they need toprepare? Question 5:The daily expenditures on food (X1) and clothing (X2) of five people are shown in the following table.Cluster analysis results of these individuals’ expenditures on food and clothing are in the following graph.Based on the table and cluster analysis results, please explain which individuals are more similar to eachother and how would you explain the overall cluster analysis results.
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