Part OneConduct a comprehensive analysis of the following four areas:Industry Analysis- Identify detailed information on your industryCompetitor Analysis – Identify 2-3 competitors in your market and conduct a detailed analysis of their businessPotential pricingPotential distribution channelsClick Market Analysis Questionnaire Handout for specific questions to address.Design a research data toolkit or portfolio that contains various resources (websites, journals, free sites, trade associations, etc.) specifically for your product. Below is an example of how you might want to design your toolkit. It includes two websites for the restaurant industry. Once identified I recommend including a brief descriptor easier to referencing.Marketing SitesDescriptor (for your reference)10 tactics for driving food and beverage sales (链接到外部网站。)A minimum of 12 resources should be identified. You may include resources from the industry and competitive analysis. Also, the internal and external checklist sheet could be used as a framework for your toolkit. As always presentation counts.Resource: Guide to Writing a Killer Marketing Plan – Start at Section 2: Analysis and CompetitionUpload the Market analysis paper and toolkit into canvas. If you’re partnering with someone, please have both individuals submit your paper. Part twoNow that you have selected your business, find 3-5 other businesses that are very similar to your primary product or service offering. For example, If you want a T-shirt business with your primary offering being designer T’s; then select other T-shirt companies that do what you want your company to do. (Note: the reference to primary offering). Once found conduct the following:Prepare a 1-2 page, typed and double-spaced critique (analysis) of the mission and vision statements from three businesses that are similar to yours. Your critique should include the information below:Company nameVision and mission statement (Note: a company may only have one, which is okay just select another company to highlight the other statement. The goal is to have 3 vision statements and 3 mission statements total.Link to the specific page of each companyParagraph with your analysis of how well written the vision and mission statements are with sound marketing rationaleWrite a vision and mission statement for your business.
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