Introduction: Introduce the firm, it’s background and rec

Introduction: Introduce the firm, it’s background and recent history. Do not providetoo many unnecessary details about the company’s history, etc. Provide some summary of thefirm’s financial performance over the past five years and how that performance compares toits competition. That performance should include gross and net profit margin and stock priceand how all three compare to key competitors in the industry. From this and more qualitativedata, evaluate your general sense of how the firm is performing. This should takeapproximately two pages with any graphs or tables you create placed in the appendix. SWOT Analysis Conduct a high-level SWOT analysis of the firm, based oninformation that is not more than a year old. At this stage a solid but not extensive analysis isexpected. Your SWOT analysis should take up about two pages and should provide more thana thumbnail sketch in a table. Problem statement: Combine the most critical points from the Introduction and SWOTanalysis to define a problem statement. The problem statement should summarize the essenceof what the firm is facing as a critical issue or issues. Clearly indicate the specific points fromyour SWOT analysis that lead to this problem statement. Be pragmatic in your identificationof a critical problem statement with due consideration to data availability. Do not just stateprofitability, growth or survivability as the critical problem because its not specific enough.Argue why the selected problem is critical in terms of its impact on profitability, growth orsurvivability. This should take about one page.