Hello, please see below instructions for assignment. Purpose

Hello, please see below instructions for assignment. PurposeCritique an industry-related article and provide a summative analysis based on article content.DescriptionStudents will be required to analyze a recent article involving a sponsorship agreement between two parties. Steps involved:Research a recent article that discusses a recent sponsorship transaction between two parties within the sports/entertainment/event industry.Answer the following questions:Sponsorship Parties: Who are the parties involved in the deal?Sponsorship Terms: What are the terms of the deal?Target Audience: Who is the target audience of the sponsor?(i.e. females ages 18-24).Keep in mind sponsorship is a form of target marketing.Sponsorship Alignment: Research both organizations involved in the deal.In your estimation do you believe the companies align?Please provide your explanation with consideration of the following variablesCompany mission statementsCompany values or guiding principlesCorporate social responsibilitySponsorship Activation: Discuss the sponsorship activation detail.What creative elements are involved in the activation plan (i.e. experiential marketing, social media applications, etc.)Sponsorship Evaluation: Will specific measurement or analytic tools be utilized to assess sponsorship return-on-investment?Personal Assessment: Do you believe this is a fair and equitable deal for both parties? How will each party benefit as a result of the deal?Link to Article: Please include the link to the articleSubmission InstructionsYour submission must be a Word Document and include all of the following:Cover page including name, date, course, and name of assignmentUse 12 fontWrite out each question and type your answers below each questionAssignment should be 2-4 pages in lengthInclude works cited page