Discussion – Week 5COLLAPSEDiscussion: Choosing Your Custome

Discussion – Week 5COLLAPSEDiscussion: Choosing Your Customers—The Other Side ofRetentionYou can’t pick your customers, necessarily. But customer complaintsand problems can be expensive. Where does a marketing manager drawthe line? You have read about the importance of listening to customercomplaints, but are all complaints valid? This week you will explore thisconcept more in the Discussion.To prepare: Review this week’s Learning Resources. Consider these questions: Are all customers worth keeping? At whatcost? Explore the idea that there may be some customers that cost thecompany too much money and are therefore not worth retaining.By Day 3, post your cohesive response to the following prompts: Is it ever valid for a company to dissuade certain types of customers whoare bad for business, such as frequent complainers, non-buyers, orthose who frequently return goods? Why or why not? Explain why you believe or don’t believe all customers are important orworth keeping.By Day 5, respond

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