1. The purpose of the project is to give you an opportunity
1. The purpose of the project is to give you an opportunity to apply what has been learned about marketing management (through course lectures, readings, research, and discussions) and expand research skills to develop a marketing plan. The plan can be a new product for an existing company or a new product for a new company. Paper should be about 10-15 pages with at least 10 supporting references. Format in the APA style and be mindful of citations and references.2. PowerPoint Presentation of the Marketing Plan
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