the selected company is CVSMARKETING STRATEGY • Identify h

the selected company is CVSMARKETING STRATEGY • Identify how the company’s marketing aligns with the 4 P’s of the marketing mix.o Product differentiation strategy (what is their main product; what need does it fill?)o Pricing strategy (cost-based, competition based, skimming, something else, etc.)o Placement and distribution strategy (how do customers get the product / locations maybe?)o Main promotions strategies (advertising, sales promotions, infomercials, word of mouth, &others).• Compare and contrast your company’s overall marketing strategy, with their main competitor.• Also discuss their main product’s place in the business life cycle (intro, growth, maturity, decline)and how this should affect their future marketing approaches. You may also want to include yourcompany’s overall position in the organizational life cycle and determine if their marketing efforts areconsistent with their positioning. DESCRIPTION OF SPECIFIC PRODUCT LINES OR MAIN COMPETITORS• Provide the original products or service, then and now. What industry does the company belong? (i.e. –banking, agriculture, information technology, petroleum/oil, etc. Usually found on the Fortune 500 page)• Discuss main competition / competing companies and products (note and discuss the main similaritiesand differences between your company and its main competition in terms of products and services sold)